The Kim VanOs Photography Logo Evolution
It seems kinda funny to say the evolution of my logo. It actually seems weird to have a logo. I never actually thought I would need one. I want to share how I came up with my logo. I’m a proud mom who loves her kids A LOT. They are both artistically inclined. In the summers we would create all kinds of art and hold a viewing party before school would start with family and friends. But that is another blog all together. My daughter is an artist in many ways and with different mediums, so I knew I wanted her to help create it. When I first starting really thinking about a logo it was such an overwhelming task that I needed to simplify it. I started by asking myself a few questions.
- Why was I starting this business? – I wanted to send my kids on trips with school and church. I mean I could’ve just kept doing it as a hobby. The love for photos was there.
- Why do I love photos? Well, I’ve always loved photos, they are a peak into the past and a reminder of what used to, but I really started to take photos when my daughter was born.
- What started my obsessive love of photos? Seeing my sweet baby girl in them.
- Where did I live? Everyone kept saying that I need to make sure people knew my location as a photographer. My first thought was…well, in the desert. And after leaving AZ for a decade to live in MI, I began to appreciate the desert. By that I mean truly love the way it smells after a good rain, the variety of cacti, the mountains and the sunsets. Oh, how I love the sunsets here!!!
- What are some of my favorite photoshoots? Desert shoots. Definitely sunset shoots in the desert.
- What are my favorite colors? Green if I had to choose just one but as a color combo it is the colors of the Arizona sunsets. Uh, they are stunning!
Once I really reflected on some of the reason’s I wanted to be a photographer and some of the things I love, it was pretty easy. I gave my 15-year-old daughter just a few things…. Desert sunset background that says Kim VanOs Photography.
Here is the first go round….
I loved the first version, but I really wanted something a bit more muted but that people who live here in the desert would get. I also wanted the name to typed instead of handwritten on her phone. Here is the updated version….
It is my hope when people see this logo, they associate it with a mom who loves her children, the desert, art, and that creativity is embraced and celebrated in my family. And that I want to share that love of art through photography with your family through my camera lens.
